We worked with Bax Botanics, an alcohol-free spirits brand, to help them navigate the alcohol-free landscape and create a successful Dry January marketing strategy with social media campaigns.
Dry January is a great time to start thinking about alcohol-free options, and it was our job to show that Bax Botanics is a perfect choice for those looking for a delicious and alcohol-free spirit. Their liquid is second to none and their commitment to creating a quality alcohol-free spirit is evident in everything they do. We’re excited to see what they do next in the alcohol-free space and we think they’re definitely a brand to watch!
We were asked to…
Create a Dry January marketing strategy to increase awareness of the brand at a time of year when abstaining from alcohol was top of mind, and in doing so drive sales of the product.
Created a social media ad campaign that reaches out to new consumers in the brand’s target market. We created short GIFs, each with a unique message that we posted every day of January. Encouraging people to keep going with their Dry Jan efforts and find different ways to make the exercise not feel like a chore.
Across the 31 posts for the month we kept up an incredible average engagement rate of 6.2%. Earning 13,751 impressions and 855 engagements.