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Five Inspiring Pride Campaigns From Alcohol Brands

Five Inspiring Pride Campaigns From Alcohol Brands

by Daniel Hooper | May 1, 2023 | Beer Marketing, Creative Marketing Campaigns, Digital Marketing, Industry Analysis, Spirits Marketing

Our Favourite Pride Campaigns As Pride month makes its triumphant return, it’s time to stop and take a look back at some of the great campaigns from alcohol brands that have embraced and celebrated the LGBTQIA+ community over the last few years. From inspiring...
The Verdict: Coca-Cola’s Signature Mixers Review

The Verdict: Coca-Cola’s Signature Mixers Review

by Daniel Hooper | Jun 4, 2019 | Drinks Branding, Industry Analysis, Low And No Alcohol

The Verdict: Coca-Cola’s Signature Mixers Review Just look at the bottle though. And that label. It’s got the batch number on it. It’s got the stretchy, all-caps sans serif, orientation-at-right-angles thing going on with the type. So craft. So premium....
Carlsberg Say Their Lager was Probably Piss

Carlsberg Say Their Lager was Probably Piss

by Daniel Hooper | Apr 16, 2019 | Beer Marketing, Social Media, Social Media Strategy

Carlsberg Say Their Lager was Probably Piss The word ‘probably’ has served Carlsberg well over the last few decades. It has allowed them to allude that their product actually is the best lager in the world, but of course, the advertising authorities will not let them...
Why Dry January Can Be a Great Marketing Opportunity

Why Dry January Can Be a Great Marketing Opportunity

by Daniel Hooper | Dec 18, 2018 | Low And No Alcohol, Social Media, Social Media Strategy, Spirits Marketing

Why Dry January Can Be a Great Marketing Opportunity You’ve got Christmas sewn up – but what about the New Year? While the world at large is going about convincing itself that January is a time of new beginnings, new approaches and new mindsets (as opposed to...
What the Rise of Teetotallers Means for British Pub Culture

What the Rise of Teetotallers Means for British Pub Culture

by Daniel Hooper | Oct 25, 2018 | Social Media, Social Media Strategy

What the Rise of Teetotallers Means for British Pub Culture A national institution is in crisis. We teeter on the precipice of a watershed moment in the UK’s national identity so calamitous, and with such all-encompassing consequences at every level of society and the...
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