The Inactivity of Spirit Brands on Twitter

Apr 18, 2018 | Content Marketing, Social Media, Social Media Strategy, Spirits Marketing | 0 comments

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The Inactivity of Spirit Brands on Twitter

We’ve done lots of work with spirits brands. So recently we were discussing amongst the team at YesMore whether they are abandoning Twitter. Anecdotally we could feel this was a resounding ‘Yes’ but our inquisitiveness has lead us to strive for a little more concrete evidence than that.

Over the past few weeks we’ve studied hundreds of brand’s social media activity on Twitter. We’ve found that a staggering 42% of spirits brands studied have abandoned Twitter with no tweets in the last month. All the spirits brands are from brand owners such as Diageo, Pernod Ricard, Beam Suntory, Campari Group, Brown Forman, Bacardi and William Grant & Sons.

YesMore have also discovered an incredible number of spirits brands that haven’t posted in over 3 months. And some haven’t tweeted in over a year. We’ve detailed all our findings in a perfectly skimmable PDF report. You can view it in your browser or download to your device by entering your basic information below.

 

 

 

 

 

Included in the findings:

  • The full list of over 100 spirits brands on Twitter
  • A breakdown of which brand owners they belong to
  • The top 5 spirits brands on Twitter
  • The four key factors that have contributed to their success
  • Should you use Twitter as part of your spirits marketing strategy?

Most notably, we’ve done some additional analysis on Beefeater, Auchentoshan, Haig Club, Bombay Sapphire and Makers Mark. We’ve shared initial advice on how alcohol brands can be more efficient on Twitter with their limited resources and budget, and to get better return on investment in their social media strategy.

To find out more ways we can help your alcohol brand develop your Twitter and other social media marketing strategies, see our case studies like the social ad campaigns we ran for Salcombe Gin.


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Tom Harvey

Tom Harvey

Author

As the UK-based half of YesMore's two co-founders, Tom leads the marketing of YesMore across our own PR, Linkedin and Events. He's often speaking on industry panels or presenting at marketing or drinks shows, and he's often sharing YesMore's point of view as a guest on podcasts and radio too. Tom writes a regular column for Drinks Retailing and he has pieces on The Drinks Business, Beverage Daily, The Grocer and more. If you are a new or prospective client of YesMore, you'll likely meet or speak to Tom as your first point of contact as he leads on introducing YesMore UK to new brands, guiding you through our services and case studies. If you're a journalist wanting comment from Tom, email Press@YesMoreCreative.com and it will be auto-tagged as a priority. Tom's drinks pretty much anything (apart from Sambuca) but particularly loves hazy pale ales and peated scotch whiskies. When he's not working or drinking he's skateboarding, wakeboarding, sailing or slobbing out in front of Netflix with his wife and dog.

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