How to Grow Followers on Instagram: Our Alcohol Brand Growth Report

Feb 15, 2023 | Beer Marketing, Social Media, Social Media Strategy, Spirits Marketing, Wine Marketing | 0 comments

How to Grow Followers on Instagram: Our Alcohol Brand Growth Report

Want to increase your Instagram following?

We spent an entire year researching how to grow followers on Instagram, and now we’ve got the answers to share with you…

Each social media marketer has their own secret sauce for growing followers on Instagram. With ever changing algorithms and platform features – it can be hard to stay on top of what works and what doesn’t. In addition to this, the social media strategy for one brand seldom works for another. Each has its own bespoke audience and USPs that need catering to.

To discover if there are any hard and fast rules on growing Instagram followers, we decided to take matters into our own hands. YesMore spent a year meticulously tracking over 166 alcohol brands to monitor their monthly growth completing a thorough deep dive into the what, where, and why. This has allowed us to identify the key moments and campaigns that have affected brands’ growth metrics – for better or for worse. Now we’ve compiled all our findings into one big juicy Instagram growth report and have decided to share it with you! 

If you’re looking for inspiration, want a deeper understanding of the complexities of growing an audience on Instagram, or are simply curious to see where your brand ranks, please input your details below to be one of the first to get your hands on our growth report. Or get in touch with us to find out how our social media management services can help your drinks brand out.

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Tom Harvey

Tom Harvey


As the UK-based half of YesMore's two co-founders, Tom leads the marketing of YesMore across our own PR, Linkedin and Events. He's often speaking on industry panels or presenting at marketing or drinks shows, and he's often sharing YesMore's point of view as a guest on podcasts and radio too. Tom writes a regular column for Drinks Retailing and he has pieces on The Drinks Business, Beverage Daily, The Grocer and more. If you are a new or prospective client of YesMore, you'll likely meet or speak to Tom as your first point of contact as he leads on introducing YesMore UK to new brands, guiding you through our services and case studies. If you're a journalist wanting comment from Tom, email and it will be auto-tagged as a priority. Tom's drinks pretty much anything (apart from Sambuca) but particularly loves hazy pale ales and peated scotch whiskies. When he's not working or drinking he's skateboarding, wakeboarding, sailing or slobbing out in front of Netflix with his wife and dog.

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