Aperol Spritz
Location
UK
As the social media and content marketing agency for Aperol Spritz over the last 5 years, we’re responsible for executing a wide range of marketing initiatives to promote the brand.
We develop fully integrated social media content strategy, produce social content, manage social profiles, engage influencers and amplify on-trade marketing programs for the Aperol Spritz brand.
We’ve consistently ensured that Aperol Spritz is top of mind for consumers on social media and know from our reporting that Aperol Spritz continues to be one of the fastest growing drinks brands on Instagram in the UK.
Download specific case studies below or get in touch to find out more.
We were asked to…
Make Aperol Spritz as sociable online as they are offline.
So we…
Developed a strategic social media content strategy, with content pillars aligned with specific points of purchase and all posts driving sales with key On/Off Trade partners whilst being genuinely sociable.
And achieved…
557% YoY increase in content posts, 234% YoY increase in impressions, 642% YoY increase in engagements and a 59% increase in followers on Instagram.
Campaigns For Aperol Spritz’s Marketing
Securing Brand Partnerships To Grow Followers For Aperol
We worked with Gozney® Home Pizza Ovens for a follow and tag based competition using the collaboration tool.
- Social Media
- Content Production
- Brand Collaboration
- Paid Ads
Year Round Content: Italian Drop
Make Aperol Spritz the hero drink of the summer and bring a slice of Italy to our audience’s social feed.
- Social Media Strategy
- Organic Social
- Paid Social
- Content Creator Hub
Inspiring & Educating Audiences On Perfect Serves
Inspire and educate consumers on National Prosecco day to adopt the Aperitivo occasion 🍹
- Organic Social Media
- Paid Social
- Influencer Content